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Neoteric Movement Systems is the missing link to physical therapy for those with chronic pain. It uses a 3 week intensive yoga 'boot camp' where instructors use advanced techniques of cognitive restructuring to 'reboot' your medical system. Think "The Jillian Michaels of Yoga"
Design Challenge: To create a logo and brand style palette that captures the NMS brand promise of wellness, sport, and perseverance. Also to create a logo that will be easy to implement into a startup's initial in bound marketing strategy.