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The story: LINKProcess is RG's core business analysis competency. We have extremely intelligent and slightly quirky bushiness professionals that are passionate about using business analysis to keep businesses and their programs on course.
The design challenge: Design the ingredients needed to kickstart a marketing campaign for LINKProcess. I used facilitated storytelling workshops (using Google Forms and Star Wars graphics) with our capture directors find out who the buyer personas were, and capture some messaging that would be empathetic to those buyers (instead of just selling the product, speaking to their needs).
We're a budding in-house marketing department, so it's exciting to put all the pieces together.
Logo System
This system helps LINKProcess serve as a extension of the Robbins-Gioia brand.
The story: LINKProcess is RG's core business analysis competency. We have extremely intelligent and slightly quirky bushiness professionals that are passionate about using business analysis to keep businesses and their programs on course.
The design challenge: Design the ingredients needed to kickstart a marketing campaign for LINKProcess. I used facilitated storytelling workshops (using Google Forms and Star Wars graphics) with our capture directors find out who the buyer personas were, and capture some messaging that would be empathetic to those buyers (instead of just selling the product, speaking to their needs).
We're a budding in-house marketing department, so it's exciting to put all the pieces together.